Professional Info
Senior professional with over 15 years of experience in the communication field: strategic communication, public relations, advertising, marketing, TV and radio production, social media strategies, cultural communication, script writing and web design. With experience in teaching and academic research.
Languages
Spanish
English
Skills
Work Experience
Strategic Consultant
IR Consultant, NY and PR
2012 - present
Coordinate strategic communication plans, multicultural community outreach, social media strategies, workshops about Search Engine Optimization (SEO), meeting planning, research (quantitative and qualitative), crisis management, editing-writing proposals and translation.
Communications Director and Professor
University of Puerto Rico, PR
2010 - 2012
Directed the communication strategy of the University in the local and international market: public relations, advertising, marketing and social media. Worked as spokesperson of the institution. Developed the strategy to include the UPR System on the QS World University Ranking 2011. As professor developed and implemented engaging and effective lessons in some subject areas: Theory of Communication, Advertising Writing, Research Methodology, Advertising Principles and Journalistic Writing.
Communications Consultant
IR Consultant, PR
2002 - 2009
Managed some public relations and advertising projects for agencies such as The Jeffrey Group (Florida), Jeff Cohn Marketing (Denver) and Marksell Advertsing (Puerto Rico). Also, managed some clients including but not limited to Mayo Clinic (Jacksonville), National Mental Illness (NAMI), Transition Optical Brand, Infomedka Inc., Atkins Nutritional Plan, Oracle, 3Com, Kodak Caribbean, Toshiba, Developers Diversified Realty, Walden University, American School, Holsum Bakers, Nestle-Purina and Doritos, among others.
Professor
College of Cinematography, Arts and Television, PR
2002 - 2002
Worked with a culturally and socio-economically diverse group of students in two courses: Television Production and Introduction to Television Planning
Public Relations Account Supervisor
Burson Marsteller, PR
1999-2002
Developed integrated communication plans for clients such as: Baxter, GlaxoSmithKline (GSK), Elli Lilly (Viagra), Susoni Hospitals, Mayo Clinic (Jacksoville), National Mental Illness, America Online, Comm Works, 3Com (Dominican Republic), Samsung, Yupi.com, SAP Andina and Colgate-Palmolive, among others. Also, developed materials on complex issues: Q & A, news releases, fact sheets, bios, backgrounders, pitch letters and collateral materials. Worked with translation (English to Spanish), and coordinated pitch, and place positive stories by and about the client in business, trade and consumer media, when appropriate.
Director of Public Affairs
Medical Sciences Campus/University of Puerto Rico, PR
1997-1999
Coordinated the communication strategy of the campus with the collaboration of an excellent staff of four persons. Directed the Communication and Marketing Commission for the XVI World Conference on Health Promotion and Health Education. Served as director and editor of the newsletter Medical Sciences Campus. Directed the first community outreach campaign (TV, radio, print, billboard, bus shelters) of the island to promote the organ and tissue donation.
Microsoft Office
Mac
SPSS
Excell
Power Point
Internet
Education
Pompeu Fabra Unversity, Ph. D. in Communications
Barcelona, Spain
Unanimity Cumlaude
2009
Thesis: Influence of language and the reader's place of origin on reading comprehension of health communication messages and on the formation of attitudes and intentions of preventive behaviors. LINK
University of Sacred Heart, MA in Public Relations
San Juan, PR
Cumlaude
2001
Thesis: Lecture comprehension in health communication campaigns
University of Sacred Heart, BA in Teleommunications
San Juan, PR
1992
Research Courses
Thesis: Doctoral Dissertation
2009
12 credits
Pompeu Fabra University, Spain
Course: Seminar in Communication Research (Doctoral Level)
2008
12 credits
Pontifical University of Salamanca, Spain
Course: Quantitative Research Methodology (Doctoral Level)
2007
3 credits
Inter American University of Puerto Rico, Puerto Rico
Course: Qualitative Research Methodology (Doctoral Level)
2007
3 credits
Pontifical University of Salamanca, Spain
Course: Quantitative Research Techniques (Master Level)
1999
3 credits
University of Sacred Heart, Puerto Rico
Course: Qualitative Research Methodology (Master Level)
1998
3 credits
University of Sacred Heart, Puerto Rico
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The Power of Email Marketig by Naini Nakagawa
2013
New York
Public Speaking by Robyn Hatcher
2013
New York
Blogs and Twitter Campaigns
2013
The City University of New York
New York
Marketing in Politics
2008
University of George Washington
Washington, DC
The Future of Online Education
2008
Walden University
Pueto Rico
Technical Writing for Research Papers
2008
University of Salamanca
Spain
Courses Developed
Communication for Social Change, Methods for the development of communication programs that promote social mobilization in multicultural populations
3 credits hour
Social Media Marketing
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